Logos
Use the horizontal logo without tagline in website headers. Use full_light on light backgrounds and full_dark on dark ones. At small sizes (favicons, avatars under about 48px) use the micro symbol, which omits the laptop frame.
Colour
Orange for energy and action, ink for trust. Neutrals carry everything else. No gradients and no shadows.
Typography
Inter
Regular 400 / Medium 500 / Semibold 600 / Bold 700
Headings: Bold, tight tracking (−0.035em), line height 1.1.
Rules
- Wordmark
innovatewithAjay. In running text: InnovateWithAjay. - Primary message
Learn. Build. Innovate. - Tagline
Ideas | Skills | Growth | A Better You - Style
Solid fills, zero-radius core UI, flat vectors, generous spacing. - Buttons
Orange background with ink text; focus is a 3px ink outline. - Don't
Don't mix v1.x (arrow) and v2.0 (laptop) logo assets, and don't add gradients or shadows.
Complete brand kit
Every file from the Clean Laptop Edition v2.0 kit: logos, guidelines, social, marketing collateral, stationery, presentations, editable documents, web, video, merchandise and source files. Each file opens directly; every section also downloads as a zip.
Start here7 files · Previews, the asset manifest and delivery checks.Download Start here (.zip, 904 KB)
Logos126 files · 42 layout and colour variants, each as SVG, transparent PNG and vector PDF.Download Logos (.zip, 1.9 MB)
Brand guidelines4 files · The 20-page guide (PDF and editable PowerPoint) and quick rules.Download Brand guidelines (.zip, 1.8 MB)
Social media118 files · Headers, avatars, posts, stories, highlights, carousel and YouTube thumbnails.Download Social media (.zip, 2.7 MB)
Avatars
Carousel
Guides
Headers
Highlights
Posts
Stories
Thumbnails
Marketing collateral50 files · Brochure, flyers, poster, certificates, co-brand template and display ads.Download Marketing collateral (.zip, 1.3 MB)
Brochure
Certificates
Display Ads
Flyers
Partnership
Posters
Stationery21 files · Business cards, letterhead, envelope, ID card, invoice and thank-you card.Download Stationery (.zip, 496 KB)
Business Card
Envelope
ID Card
Invoice
Letterhead
Thank You
Presentations4 files · 12-slide presentation and 6 editable social templates (PowerPoint + PDF).Download Presentations (.zip, 479 KB)
Editable documents6 files · Word letterhead, four-page proposal and workshop brief, with PDFs.Download Editable documents (.zip, 406 KB)
Web and app40 files · Favicons, app icons, Open Graph images, tokens, React logo, QR and email assets.Download Web and app (.zip, 239 KB)
Icons
Video and webinar8 files · Lower third, watermarks, virtual background and end screen.Download Video and webinar (.zip, 74 KB)
Merchandise and events27 files · T-shirt, mug, tote, notebook, stickers, rollup, backdrop and signage.Download Merchandise and events (.zip, 589 KB)
Events
Merchandise
Copy and operations4 files · Brand copy, publishing checklist, production notes and changelog.Download Copy and operations (.zip, 4 KB)
Editable source24 files · Master SVGs, palette swatches, sparkle elements and utility icons.Download Editable source (.zip, 43 KB)
Design Elements / Icons
Design Elements
Templates contain [square bracket] fields to replace before publishing. Print PDFs are RGB layouts; selected files include 3 mm bleed. Typography is Inter (not bundled in the kit; the web font is at /brand/identity/fonts/inter).