This is a learning outline. A complete worked tutorial has not been published for this topic yet.
01
Define conversion
Define a genuine completed conversion
Evidence: t037/m01/evidence
02
Map user events
Distinguish a CTA click from a submitted lead
Evidence: t037/m02/evidence
03
Distinguish clicks from outcomes
Deduplicate a sample event stream
Evidence: t037/m03/evidence
04
Validate a test journey
Calculate the funnel with stated denominators
Evidence: t037/m04/evidence
03 / TRY IT
Apply the micro-course
Demonstrate the promised artifact
Deduplicate a sample event stream
Independently explain and change one assumption in a conversion event specification.
Keep your work
A button click is not counted as a completed sale or admission.; The documented failure/uncertainty is visible, and no prohibited action or unsupported success claim occurs.; The learner predicts and verifies the change; AI output is not accepted without understanding.
Check your understanding
A button click is not counted as a completed sale or admission.
Show one small example, the expected result and the reasoning behind it.
Record one limitation or edge case and a question to discuss with a mentor.
04 / LEARN WITH HELP
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