Digital Marketing with AI: Practical Foundations
A campaign portfolio with landing page content plan and measurement report. Every claim is supported; costs and results use supplied data or clearly labelled simulation; no mandatory surprise ad spend.
Register your interest. Dates and delivery are confirmed before enrolment opens.
What you will be able to do.
Build understanding, put it into practice and finish with work you can explain.
- Every claim is supported; costs and results use supplied data or clearly labelled simulation; no mandatory surprise ad spend.
Is this for you?
Beginner learners who can demonstrate the entry competencies listed below. Preparation suggestions are optional.
Before you begin
Create a folder, open a supplied file and submit a named artifact Calculate a total and identify a duplicate in a supplied sheet
How you will show your progress
Every claim is supported; costs and results use supplied data or clearly labelled simulation; no mandatory surprise ad spend.
From first principles to applied work.
Explain → Demonstration → Guided practice → Review
Planned outline. Lessons, trainer and schedule are confirmed before this course opens.
01240 live minutesResearch audience problem and offer
45 min explanation · 45 min demonstration · 105 min practice · 45 min review
Research a synthetic business audience and offer using stated evidence
02240 live minutesMap funnel goals KPIs and ethical claims
45 min explanation · 45 min demonstration · 105 min practice · 45 min review
Define a funnel with honest claims and measurable outcomes
03360 live minutesBuild brand voice and content briefs
70 min explanation · 70 min demonstration · 160 min practice · 60 min review
Create brand voice rules and content briefs
04360 live minutesCreate reviewed copy and visual assets
70 min explanation · 70 min demonstration · 160 min practice · 60 min review
Produce reviewed copy and representative visual assets
05360 live minutesPlan search content and technical basics
70 min explanation · 70 min demonstration · 160 min practice · 60 min review
Plan intent-based search content and basic technical improvements
06360 live minutesBuild a conversion-focused landing page
70 min explanation · 70 min demonstration · 160 min practice · 60 min review
Build a conversion-page prototype with accessible form states
07240 live minutesDesign consent-aware email and follow-up
45 min explanation · 45 min demonstration · 105 min practice · 45 min review
Design consent-aware follow-up using synthetic contacts
08240 live minutesPlan paid campaigns budgets and event measurement
45 min explanation · 45 min demonstration · 105 min practice · 45 min review
Plan paid-campaign budgets and clean event definitions
09360 live minutesBuild a complete campaign portfolio using simulation
70 min explanation · 70 min demonstration · 160 min practice · 60 min review
Assemble a new marketing portfolio with simulated campaign data
10240 live minutesPresent the report and next experiment
45 min explanation · 45 min demonstration · 105 min practice · 45 min review
Defend the reporting assumptions and choose the next experiment
How you will practise and be assessed.
The planned assessment checks your result, your judgement and your ability to apply what you learned independently.
- 01
Build the promised result
Demonstrate the promised artifact
WHAT YOUR WORK SHOULD SHOWEvery claim is supported; costs and results use supplied data or clearly labelled simulation; no mandatory surprise ad spend.
- 02
Test a limit or failure
Change one supplied assumption or remove one required input for a campaign portfolio with landing page content plan and measurement report; identify the limitation rather than inventing success.
WHAT YOUR WORK SHOULD SHOWThe documented failure/uncertainty is visible, and no prohibited action or unsupported success claim occurs.
- 03
Apply it independently
Independently explain and change one assumption in a campaign portfolio with landing page content plan and measurement report.
WHAT YOUR WORK SHOULD SHOWThe learner predicts and verifies the change; AI output is not accepted without understanding.
Where this course stands.
Lab assets and supported tool versions are confirmed before teaching
Explore the source reference- Course ID
- C010
- Content
- Course outline in review
- Trainer
- Instructor to be confirmed
- Enrolment
- Not open · requests welcome
- Publication
- Planned
- Catalogue date
- 2026-10-15
Want to learn this?
Share your interest. We’ll confirm availability, batch dates and the fee separately, so you can decide when the details are ready.
- Your course is already selected
- Just your name and email to get started
- No payment or booking commitment
Know what your batch includes.
Learning support, assessment requirements and any certificate terms are confirmed with the batch before enrolment. Include your goals in your course request so the proposed format can be matched to what you need.
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